A “Fresh Take” on Lincoln: The 2020 Aviator

Lincoln released its new “Fresh Take” campaign for the new Aviator. And what would a Lincoln campaign be without the face of the brand, Matthew McConaughey. Lincoln marketing communication manager Eric Peterson, commented that “the name (of the campaign) refers to our fresh take on movement and highlights how different we are from our competitors. We don’t focus on such aggressive, over-the-top performance. When you’re in a Lincoln Aviator, we want the whole experience to simply make you feel better.”

We want to be clear, though, this doesn’t mean the Aviator won’t pack some serious power. Under the hood you’ll find a 3.0-liter twin-turbocharged V6 engine producing 494 horsepower and 630 lb-ft of torque. The best part? The SUV delivers those numbers in near-silence. We don’t want to say too much about Lincolns new ad, and let you experience it for yourself, click the video below for the full commercial. Enjoy.

Source: CarBuzz, Lincoln