On the road show
Cheap Performance: Is the 2020 C8 Corvette Really Under $60K?
Chevy announced that the 2020 Corvette Stingray will have a base price of under $60,000. And it’s as big of a deal for customers as it is for the automotive industry. In the current car climate, it’s crucial for brands to stay relevant and ultimately stay in the game.
So now the question is, how did Chevy do it? How were they able to offer such competitive performance at an affordable price? Our friends over at Motor Authority spoke with GM president Reuss and Corvette Chief Engineer and Vehicle Line Manager Tadge Juechter to find out. Reuss said that the main feature was to use GM’s new Global B electrical platform. The new platform is advertised as a “digital vehicle platform” and is planned to be rolled out to all new GM vehicles by 2023. Juechter was quoted saying, “It’s what we do. We engineer performance value and we leverage General Motors’ economy of scale wherever we can to try to give you all the content but not pay for a bunch of extras. So, we have the advantage of being part of a very big company.”