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On the road show
Vin Diesel Takes The Dodge Demon For A Spin
Dodge has officially started production of the Challenger SRT Demon. Commonly know as, the fastest production car in the world. And soon, lucky customers will be receiving their new sets of demonic wheels (we might be a little bit jealous). The first car hasn’t been delivered yet, but Dodge is pushing forward with the promotional campaign. Not that it necessarily needs one after the teaser campaign that we thought would never end. The insanely powerful 840-horsepower muscle car will definitely be on our screens for a long time.
The first TV spot that we’ll see enlists the talents of Vin Diesel. The Dodge brand ambassador has been in 3 previous commercials, but this one is sure to take the cake. Entitled “Winning’s Winning,” the Demon is joined by a pair of Challengers and Chargers going all in on the race track. Check it out, right here.