On the road show
This Cadillac Commercial Calls Out Tesla
As in every industry, competitors in the same market are likely to poke fun at each other. Tesla being the leading automaker in the EV market, makes it an easy target. Hyundai and Audi have both trolled Tesla and its CEO Elon Musk. Hyundai put up a billboard advertising the new electric Kona SUV that said, “Your turn, Elon.” In advertising efforts for the Audi e-Tron Sportback, the automaker called it a “Musk-have.” Clever.
Cadillac’s new commercial promotes its Super Cruise driver-assistance system. In the video, a CT6 is cruising down a highway passing a Nissan and a Tesla Model S. Both models are available with semi-autonomous driving technology. Sure, Tesla remains the best autonomous driving system, but other automakers aren’t far behind. GM’s Super Cruise is an alternative that works well on highways. But what sets Super Cruise apart from the rest? Drivers can take their hands off the wheel. The technology uses real-time cameras, sensors, and GPS that monitors the cars position. Let’s be clear about this though, this hands-free driving function doesn’t exactly mean you can take a nap behind the wheel. It still requires the driver to be attentive when the car is in motion. A driver attention system alerts the driver if they look away from the road for an extended period of time using cameras that monitor head movement. If the driver continues to be inattentive, the car will steer itself safely while alarms go off in the car until the driver resumes control. If the alarms don’t work, the CT6 comes to a controlled stop and contacts OnStar incase of an emergency.
The commercial says, “The world’s first true hands-free driving system for the freeway.” Tesla, you’re up. While this is nothing more than good old competitive fun, we’re sure this little dig resonated with the Tesla team and Elon Musk, at least a little bit. Check it out, right here.